In three acts
Everything between the sentence and the file
Nothing is passed between departments here, for the plain reason that there are none. Eight passes happen in one place, in order, and any of them will hold still while you take the pen.
Act One
Working out what to say
- Brief
- Your sentence is read for its angle, its audience and the length it wants to be. What comes back is the brief a good producer would have drawn from the same sentence — and the first thing you are invited to disagree with.
- Script
- Narration composed at the duration you named. Not a long draft cut down afterwards, but a piece written to arrive on time, so the rhythm of it survives.
- Storyboard
- The script divides into scenes. Each keeps a sentence to say, a picture to say it over, and a fair share of the seconds available.
Act Two
Making the thing
- Visuals
- Every scene is drawn from its own description in the shape you chose — 16:9, 9:16, 1:1 or 4:5 — rather than found in a library of somebody else’s footage.
- Voice
- A choice of readers across English, Greek, Russian, German, French and Spanish, paced to sit inside the scene instead of running over the end of it.
- Captions
- Lettering measured against the recording, correctable to a tenth of a second where a line lands early, and burned into the picture so a silent autoplay still reads.
Act Three
Getting it out
- Render
- Picture, motion, sound and lettering are laid down together into a single file, with the progress visible and a still frame to look at while it happens.
- Export
- An MP4 behind a signed link, yours commercially and for good, with nothing held back over what you made.
- Brand kit
- Logo, palette and type settled once on the project, and observed by every export that follows without being asked twice.
And the parts nobody puts on a poster
- Arithmetic, not surprises
- Ten for the writing and the storyboard, two a scene, five for the render. Work that fails hands its credits back, and credits you bought outright do not expire.
- Formats that have earned it
- Property, launches, events, explainers, promos — openings that have already worked for somebody else, taken over and made yours.
- More than one of you
- Invitations go out by email, and every project the team holds belongs to all of them. Nobody is counted and nobody is licensed separately.
- The unglamorous care
- Every prompt is moderated and every export sits behind a signed link. Mastercard Payment Gateway Services holds the card details, and no complete card number and no security code is ever recorded here.